Social Media For Teens

Throughout this week at PushOn my time has been almost entirely dedicated to research about social media as well as some small things such as an introduction to blogging and an introduction to SEO. Social media is what most teenager’s lives revolve around. I can’t name one of my friends who doesn’t have Facebook or doesn’t watch YouTube. Although it sounds bad it’s true that social media provides a simpler form of human interaction. Over time social media changes hugely. Even in the past three years there have been dramatic changes in the different forms of social media used. In 2012 the most used social app among people my age was twitter. However, trends are different not only at different times but in different places. In 2012, the most used form of social media among my peers was BBM. Whereas, now it is YouTube. I conducted a survey among a small percentage of my form to see how much time they spend on social media and what social medias they spend it on.hours spent on social media my peersAs you can see things like WhatsApp, BBM and MySpace e.t.c. have been almost completely phased out and replaced by newer platforms such as Instagram and Snapchat.

 

Just for fun I also decided to see what forms of technology my peers use and compare it to some research conducted by Mintel a few months earlier. Mintel found that the Laptop is the most used form of technology:tech used mintel(Mintel research on technology used, March 2015)

 

Whereas I found that touchscreen devices like smartphones and tablets were much more common with my friendstech used my research                (My research on technology used, December 2015)

 

The last bit of research that I conducted among my friends was about the different social media platforms they have used in the last month and compared it to Mintel again:mintel social media platforms(Mintel research on social media platforms used, March 2015)

 

My research social platforms(My research on social media platforms used, December 2015)

Even though the two sets of Data are only eight months apart, you can clearly see the rise in percentages of people using the different social media’s.

As I mentioned earlier, many forms of social media have been phased out and replaced by  more modern platforms. Using google trends you can see how over the past few years their have been crossovers between the older social media’s and the newer ones, and how the newer ones are still growing and will most likely continue to grow (that is until something bigger and better comes along again).youtube and skype google trends(YouTube vs Skype searches, January 15th 2016) (Red: YouTube    Blue: Skype)

MySpace vs Facebook google searches(Facebook vs MySpace searches, January 15th 2016) (Red: Facebook   Blue: MySpace)

Instagram vs LinkedIn(Instagram vs LinkedIn searches, January 15th 2016) (Red: Instagram   Blue: LinkedIn)

snapchat vs wordpress(Snapchat vs WordPress searches, January 15th 2016) (Red: Snapchat  Blue: WordPress)

twitter vs outlook(Twitter vs Outlook searches, January 15th 2016) (Red: Twitter  Blue: Outlook)

Pinterest vs BBM(Pinterest vs BBM searches, January 15th 2016) (Red: Pinterest  Blue: BBM)

 

insta logoNow a little bit about each of the individual Social Medias that people my age use. Instagram is one of the most commonly used social media apps/websites. It revolves almost entirely around pictures but also has a direct messaging feature. People use it to watch funny videos and look at funny pictures. They also use it to see what friends are doing and what celebrities are doing e.t.c. Finally, people use it to post selfies and annoying pictures of everything they eat! Nevertheless, Instagram is a fun and promising form of social media.

twitter logoTwitter is similar to Facebook in that it is used for more written updates rather than being picture based. Twitter is probably the most instant social media. By that I mean if you want to find breaking news it will be on twitter minutes before everything else as there are more constant updates. Twitter is also the hub for sports updates e.g. transfer news, so many people like it for that reason. And finally, one of the main reasons that I use it is to see just how embarrassing my Dad’s tweets are and decide whether he needs to take them down.

snapchat logoSnapchat is relatively new compared to most other social medias, and like other newer social medias it revolves around pictures. Snapchat has many different features such as instant messaging, normal snapchats, snapstreaks and snapchat stories. Instant messaging provides an alternative to text, snapstreaks are just a bit of fun and snapchat stories are a really clever addition as they allow you to post something to your story that can only be seen for twenty four hours. People use snapchat because you can share photos/ moments, you can add things to your story which is like a broadcasted message and finally it can again be used to see what celebrities are doing. “Teens are about 3.5 x as likely to use Snapchat as the average internet user…and more than 40% of them are using the platform in the UK and Canada. Furthermore, it is more popular among US teenagers than either Facebook Messenger or WhatsApp.”(Warc, May 2015) “The report said Snapchat remains “a key app to watch” because, again, it is so popular with teenagers.” (Warc, May 2015)

facebook logoFacebook is the most used social media platform in the world. Worldwide, there are over 1.55 billion monthly active Facebook users (MAUs) which is a 14 percent increase year over year. (Source: Facebook as of 9/30/15) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore. 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012 (Source: Facebook). Photo uploads total 300 million per day. Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. Among my friends Facebook is used to watch funny videos and pranks e.t.c., to see what friends and family are doing, to keep in touch with family members from all around the world and to organize things such as meet ups. One more thing is that the group chat feature allows us to share things in a more private way to just one person or a select group of people that you choose

youtube logoYouTube is the second most used social media in the world and the most used by people my age. YouTube is unique in that it has an entertainment factor that the others don’t and watching your favorite YouTubers can offer a simple ans more instant alternative to TV. YouTube has over a billion users, almost one-third of all people on the Internet, and every day people watch hundreds of millions of hours on YouTube and generate billions of views. YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. The number of hours people spent watching videos on mobile is up 100% y/y. YouTube is used for a variety of different reasons but the main ones are: It is the most entertaining, to watch YouTubers, funny fails and vloggers, to watch football compilations and to watch gaming videos. Furthermore, many people use YouTube for their own channels. Running your own channel is fun to do and if you’re are successful a good source of income.

One more thing I would like to mention is social gaming. Social gaming accounts for a huge amount of the internet’s traffic. A new poll by the Pew Research Center finds that 80 percent of American kids between ages 12 and 17 have a game console. Social gaming is a fun and easy way to communicate and do fun things with your friends. For example, after I have done my homework the first thing that I do is go on my Xbox, join a party and a game and start talking and playing with my friends. Once again, although it may sound bad its true that social gaming like FIFA is an easier way to do activities with your friends that doesn’t involve too much effort. As well as this the BBC have recently said that they are considering televising competitive gaming which could be huge in terms of views especially from people my age. When I go onto YouTube the main thing that I, and most of my friends, watch is gaming. It is fun to watch especially if the YouTuber gives funny commentary. This could be a huge success if BBC , and any other channel that plan to televise this, advertise it right. Not only do they need to advertise it on their own TV channels but they also need to advertise on Games Consoles home menu’s and relevant YouTube videos as this is where you will find the people who would be interested in watching it. One more thing they could do is invite famous gamers such as the Sidemen e.t.c. to come and play as that would also attract attention.social gaming.PNG

Hope you enjoyed reading.

(Featured image via Google images)

Leicester City’s Growth Spurt

Recently I have been conducting some research on my work experience at PushOn. Almost all football clubs use social media. It is an easy way of informing your fans, spreading news and in many cases making money. Social media is rapidly growing, therefore the accounts of football clubs such as Real Madrid, Liverpool fc and Manchester United are growing rapidly in terms of followers/likes e.t.c.

It isn’t just social media where football clubs popularity is increasing, using google trends you can clearly see the increase in searches for football clubs on google since 2004.searches for barcelona(Barcelona interest over time worldwide 13/01/16)

city searches(Manchester City interest over time worldwide 13/01/16)

 

One football club who have some very interesting things going on at the moment are Leicester City. Leicester made the comeback of dreams to prevent relegation at the end of last season, and they have now carried that form into the new season. They stormed to the top of the table and only now, in January, are they starting to trail off. Due to Leicester’s current league success they are becoming better known across Europe as well as the UK. leicester searches(Interest for Leicester City F.C. over time in the UK 13/01/16)

leicester searches worldwide(Interest for Leicester City F.C. over time worldwide 13/01/16)

Someone who has helped Leicester to their recent success is a man named Jamie Vardy. Jamie Vardy is becoming a bit of a fans favorite not just at Leicester but with anyone that follows the premier league. He has been putting in some excellent performances at Leicester and also broke a premier league record for most consecutive games scored in (11)! Jamie Vardy’s name is getting more and more well known. There are also some phrases associated with him that are going viral. jamie vardy searches(Jamie Vardy interest over time 13/01/16)chat shit get banged searches(‘Chat shit get banged’ searches over time 13/01/16)

 

Leicester’s popularity is now allowing them to grow as a football club as they are gaining more searches on google, more Facebook likes and more twitter followers. As they become better known they can bring in more money as well as attracting better players, and in doing so gain more followers. It goes around in a cycle ultimately ending in Leicester being a much more popular club than they were in 2013. Currently Leicester have 292,757 followers and sit in 108th out of all football clubs. This is excellent growth considering that they didn’t make it into the top 150 last year.leicester twitter followers                (Leicester twitter followers 14/01/15)

 

Leicester’s recent growth on social media means that they attract people to other events associated with the club. This can help charities e.t.c as well as bringing in more money for Leicester. Leicester utilize different social media’s in different intelligent ways as well. You can see that player specific news such as transfer news are posted through twitter first as it is more instant and things like transfers get more re-tweets on twitter than shares on Facebook. However, Facebook is the main platform for posting videos like interviews of the players and also things like the calendar for the year and television schedules generally get more shares and likes on Facebook than on twitter. You can see this using BuzzSumo:leicester news shares(Leicester news shares 14/01/16)

In conclusion, the success that we have seen Leicester produce on the pitch has carried over to their social presence. They are rapidly gaining followers on Facebook and twitter and utilizing it to promote things associated with their football club. Leicester are also using some interesting marketing strategies via their King Power sponsors and that is also increasing popularity. Jamie Vardy and Riyad Mahrez’s popularity is also a big factor in Leicester’s increase of followers e.t.c and it will be interesting to see how the online world reacts if Leicester make a big signing, because that could mean another leap forward in their development online. Only Manchester United have a higher growth rate at the moment in terms of followers and likes and it will be intriguing to see what strategies Leicester implement to keep this growth rate up. I think that big name signings, success on the pitch and more overseas advertising will be the best ways for them to continue developing as a club. In my opinion Leicester will continue to develop as a club but their growth rate will surely slow down. However, everyone thought that their form would have trailed off by November but its January 14th and Leicester are 2nd (Arsenal only ahead on goal difference). I think its fair to say this club has some exciting times ahead.

p.s. if you’re free Friday night i hear that ‘Jamie Vardy’s having a party’

Hope you enjoyed reading.

(Featured image via Google images)